Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.
On the flip side, I speak to entrepreneurs all the time who are looking for guidance in setting better goals for their social media campaigns. Some of them are frustrated because they do have over 5,000 fans, but the fans are not being converted into customers. I see it happen all too often. Once you decide what is really important to you (popularity vs targeted leads), a more practical approach to align your goals with your social media tools will yield better results.
Seeking Popularity instead of Targeted Leads – My point here is that the number of Facebook Fans (popularity) is not necessarily indicative of entrepreneurial success. Some entrepreneurs believe that getting 5,000 or more FB fans or “Likes” is the key to making a huge profit in sales. What they don’t know is, it is far better to have maybe 300 targeted prospects that are truly interested in your products and services than to have 5,000 friends on your Facebook Fan Page who could care less about your brand or what you have to offer.
If your audiences reply your email, you should have a further communication with them and do good service job! Those people are the potential customers, and they are the most important part of your audiences. And don’t forget to add an unsubscribe button for a better user experience.
You may also find that free xmails works just fine for you. You might never end up paying to get a bigger or better package. This could be true for a couple reasons. Perhaps you like not having to pay for a package, or maybe you are so used to the basics that when you add in other features it’s just too much to handle. Having all sorts of features does not mean it’s a better program. It means that it has the potential to do more, but you may not always need more for good results.
Choose email sender platform – After doing these things you need choose email sender platform from a reputed company if you don’t have your own. Some of the companies offer such type services to send bulk emails.
There are various email marketing softwares out there which can help make your email more attractive to people that you send them to, making them read it, instead of marking your email as junk.
So in closing, I would say to focus your efforts on things that drive a positive return on your investment. If it doesn’t work, then stop doing it. My goal for going into the New Year is to work smarter, not harder!