So you took your brilliant idea and turned it into a reality. You have everything in order, from the legal framework and the intellectual property rights to contract manufacturer. You now must put on your “marketing hat” and develop the perfect package for your product. Here are some things to keep in mind in order to make sure your product not only looks professional, but that is stands out and attracts as many customers as possible.
At the time I was working as a graphic designer for a marketing company that managed the brands of various food products, my functions included the designing of the packaging, advertising and sales aids. On that day I sat blissfully unaware, behind my computer working on the amazon product packaging design of new product designed to add instant ease and flavor to any pasta dish. The furthest thing on my mind was the politics of a world at war.
During negotiations, your objective is to control the pace and set the duration. Determine your buyer’s motivation. Find out if the buyers need to move quickly. Will they be able to pay your asking price? Having this information gives you the upper hand in negotiations, because you know how far you can push to get what you want.
One of the things that really affect this is music piracy most especially on the internet. These files proliferate easily and almost everyone has access to it. This actually kills the music industry and a lot of people still don’t understand its effects. If the recording companies lose money because they don’t profit from pirated music, they’d most likely shut down and stop production and there’ll probably be fewer music to listen to.
If you’re looking to update an existing logo or design of an already established brand, you probably wouldn’t want to change it so drastically that it becomes unrecognizable to customers who have used your product regularly. If you change it so much that a customer can’t recognize it anymore, they might choose something else.
While it’s important to have samples available for retail buyers to review, it is foolish to bring in containers of product before a deal with a buyer has been made. Many buyers may want to change or tweak the product or packaging before an order gets placed.
If you are not sure where to start, consider using a professional. You are in business and you need to invest wisely. Packaging is your first interaction with a customer – put your best foot forward.