The stock market saying, “the trend is your friend”, can make you wealthy when investing in stocks and when choosing a home-based business. What does this saying mean? If the stock market is in an uptrend, you should buy stocks, and if the stock market is in a downtrend, you should not buy stocks. In general, it is much more difficult to make money if you invest against the overall trend.
How much does “International Business” tell you? Not much. It’s boring! What would say more is: “High-Powered Financial and Analytical Trainer for International Businesses.” See the difference?
“SEO” stands for search engine optimization. This is the process of making a site and its content highly relevant for both search engines and searchers. Utilizing search marketing successfully can help a site improve its positioning for relevant words and phrases, the words your prospects may be searching for when they try and find your development. Along with e-mail, search engines like Google and Yahoo have become an increasingly important part of the online experience for all of us. Currently, Search Engines are the ultimate gateway for reaching your prospective clients.
When you’re creating online content with blog software or by using Twitter in your marketing efforts, you are able to schedule posts to be published in the future. This way, you don’t need to be a slave to your computer all hours of the day, and you can write a handful of blog posts in one day and schedule them evenly throughout the month to even out your frequency.
I am not advocating that you stop using social media. How could I? I’m an author and marketing consultant. The simple truth is social media sites, like MySpace, Jeffrey Seward Machin, Facebook, Twitter, blogs (and so many others) all serve a purpose, whether it is to professionally network, reconnect with old friends, market merchandise and services, communicate or provide real-time updates on issues.
Daily I encounter entrepreneurs and linkedin profiles business owners who are simply not yet aware of the power of these tools or the current state of the technology. In many cases people simply feel overwhelmed by getting started, understandably so! Just pick one thing, start slow, and as Nike says “Just Do It”! It’s better to start getting a toe wet slowly than to keep it forever in your Nike.
Compare “Program, Process and Project Management Professional” (dry) to “Program, Process and Project Manager. Creating and Implementing Innovative Technological Solutions.” Which one would make you read more?
Social media is well designed for you to comment on both large and small incidents. You don’t have to address big stories if that’s not your thing — just use everyday incidents to help make a point that highlights your expertise.